“The secret to success is learning how to use pain and pleasure, instead of having pain and pleasure use you.”- Anthony Robbins
6 RULES OF PAIN AND PLEASURE – THE SCIENCE BEHIND ALL HUMAN ACTION
Rule #1: All Decisions Made by Human Beings are to Avoid Pain or Gain Pleasure
When it comes to motivation and why people do the things that they do, it comes down the simple science of pain versus pleasure. In its simplest form, all decisions that human beings make are to either gain pleasure or to avoid pain. Any act can be broken down this way. Why do you brush your teeth? Why would a woman spend precious time applying makeup before going out? Why would someone go to the gym every day? All of these actions can be sliced down to an individual trying to attain pleasure and/or avoid the pain that an action is going to bring. It’s all pain and pleasure.
Rule #2: People Will do Much More to Avoid Pain than they Will to Gain Pleasure
As it turns out, while human beings want to both avoid pain and gain pleasure, they will do more for one than the other. Avoiding immediate pain is much more motivating than gaining immediate pleasure. If there is a lion running after you versus a suitcase full of money in front of you, which would motivate the average human to act quickly? Avoiding a certain amount of immediate pain wins over gaining immediate pleasure every time. Studies have demonstrated time and time again that people will do much more to avoid short term pain than they will to gain short term pleasure.
Rule #3: Perception IS Reality!
It’s the perception of pain and pleasure, not actual pain and pleasure that drives people. At first, this concept might seem a bit strange but a quick inspection makes it seem rather obvious. Since we don’t really ever know for sure what the future will hold, our brain, specifically the prefrontal cortex within the frontal lobe of our brain, is constantly making assumptions and judgements about the future. It’s this perception of future pain and pleasure that drives our actions. Unfortunately, it turns out that our perceptions are often very flawed, especially when it comes to things that are a bit more complex than running away from a predator or falling from heights.
Rule #4: Pain and Pleasure are Modulated by Time
Not only are we trying to avoid what we perceive to be painful and get what we perceive to be pleasurable, but timing also matters. We are focused avoiding immediate pain and we are trying to attain immediate pleasure. The closer something is to this moment, the more pain or pleasure we attach to it. Therefore, pain tomorrow is not as powerful of a force as pain today. Pain in a decade is absolutely far less motivating (or demotivating) that pain a week from now. This is precisely why most human beings have such a hard time saving money even though you can receive interest and free money by delaying spending.
As time goes on, our perception of pain and pleasure changes. Every decision you make results in at least one or more of the following: short term pain, long term pain, short term pleasure or long term pleasure. Short term always wins over long term unless there is a substantial amount of pain or pleasure associated with the long term avoidance of pain or gain of pleasure involved. Pain, or the level of perceived pleasure decreases with time.
Rule #5: Emotion Trumps Logic When Thinking of Pain and Pleasure
When thinking of making a decision based on gaining pleasure or avoiding pain, there is also an emotional aspect to the decision and a logical or more intellectual aspect to it. How many times have you looked at some ice cream sitting in front of you and had the ice cream even though you knew intellectually that you should not have the ice cream? We have all been there. Logically, you shouldn’t have the ice cream but emotionally, you want the ice cream. What wins? Intellect or emotions?
An ounce of emotion wins over an ounce or two of logic every time. The pain or pleasure related to our emotions are hard-wired in our brains to be much stronger because it’s the primitive part of our brain that tells us to act rather than think ahead to the future. This also further explains the modulation of pain and pleasure by time. When something is going to happen now, it’s much more likely to trigger an emotional response in us than something that is going to happen decades from now.
Rule #6: Survival vs. Desire in the Pleasure & Pain Principle
Finally, anytime our survival response is triggered, everything else essentially shuts down. This concept can be explained by thinking that pain and pleasure can be further broken down into things that are hard-wired for survival and things that are mere wants. It’s easy then, to understand, that if something triggers a survival response, such as running away from a predator, it is going to override just about every other desire in that moment. When most people hear this principle, however they assume that the survival instinct is naturally going to be the one that is trying to avoid pain but that doesn’t always work the way you would think.
The desire to consume sugar or other addictive foods is the perfect example of something that is absolutely hard-wired. If you love cookies and someone puts a cookie in front of you, you are instinctually driven to eat the cookie. Now, many times, we are able to use enough logic and future pain to stop ourselves but over 50% of the US population loses that battle several times per day! You are hard wired to eat sugar to stay alive and while processed foods are only 100 years old, our genetics are over 100,000 years old! From a survival perspective, the more calories, the better. Your brain thinks eating the cookie means survival and not eating it means death!
PUTTING PAIN AND PLEASURE PRINCIPLES TOGETHER:
The pain and pleasure principle is much more complex than one would think. Many people know that we are motivated to avoid pain and to gain pleasure, however, factors like, time, emotion, logic and survival versus desire all create a complex personal formula which influences us to act.
- We want to avoid pain and to gain pleasure
- What we want more is to avoid pain, even if we won’t get pleasure
- But we don’t know what is actually going to cause pain or pleasure so we have to rely on what we perceive to be painful or pleasurable
- Then the clock takes over and we focus on now rather than later and immediate pain or pleasure become magnified
- If for any reason emotion enters the equation, that element gets much more magnified, regardless of the type or reason
- Finally, if anything triggers our survival response, all else goes out the window because we are hard-wired to survive.
PUTTING THE PAIN AND PLEASURE PRINCIPLE TO USE IN YOUR LIFE:
Everyone has specific formulas for what works for them. How can you use these rules to influence and motivate yourself to do the things that you want and need to do? For one, knowledge is power. Use the rules of the pain and pleasure principle to your advantage. In addition, think about what works for you. Knowing that your brain is focused on this moment, come up with ways of making future pain seem more real now.
Watch the Recording By CLICKING THIS LINK=> https://vimeo.com/takemassiveaction/review/191117357/f25c957e2f
REGISTER HERE: www.ecomPaulo.com
On this FREE, LIVE training webinar, Paulo Barroso will have one of his good friends & mentors Chris Record, an 8-Figure Internet Marketer & Founder & CEO of Tecademics, be the guest trainer delivering content rich, nuts & bolts training to help you make money online with the TRILLION Dollar Industry of E-Commerce!
Chris will show you recent, real examples of how members of his Tecademics internet marketing community are selling 6-figures and more online with their own E-commerce stores & most importantly, how you can to!
On this content rich webinar, you will learn step by step:
1. What is Shopify and how do you make money with it?
2. How can an absolute beginner get some up and see success part time from home?
3. How to set up your own E-Commerce Store with no design/programming skills.
4. How to find products to sell on your store with no inventory or shipping to handle.
5. What is drop shipping and why is it good for absolute beginners.
6. How to run Facebook Ads to your store to sell products to passionate buyers.
7. How to run $5/day ads so you significantly reduce financial risk from advertising.
8. How to get penny views to product videos on Facebook to crush sales.
9. What is the Entrepreneur Club and how to tap into knowledge from millionaires.
10. Where to get advanced training when you are ready to scale up your business.
And much much more!!
The training is FREE but attendance is limited so make sure you RSVP your spot now, put it down on your calendar & attend live!
We look forward to seeing you on the training!
Paulo Barroso & Chris Record
The “Make Money Online” Myth…
(That the “Gurus” Don’t Want You to Know About)
Since you’re reading this letter, chances are, you’ve been trying to make money online for some time now.
And it’s even more likely that you’ve spent hundreds-of-hours studying and learning… Plus thousands-of-dollars of your hard-earned cash… Yet you still haven’t discovered a consistent way to replace the monthly check from your regular J.O.B.
Well, that’s about to change for you. Today, I’m going to shatter the MYTH to making money online that the so-called “gurus” hope you never discover… Making money online is actually far easier than you think it is… IF you have the right systems, tools and… most importantly… MINDSET.
The sad truth is…
MOST SO-CALLED “MARKETING GURUS” SELL YOU DILUTED, UNPROVEN THEORIES
Very few of them actually walk-the-walk…
Most of them, despite their 7-figure lifestyles, live paycheck-to-paycheck just like most Americans. And the only dollars they do earn are from selling products on “How To Market Your Business Online” using theories that used to work… yet don’t have much merit anymore.
Just like the Music industry in the Early 2000’s… they desperately cling to old models and hope that things will get better. Frankly, I’m sick of seeing honest, salt-of-the-earth folks like you lied to and taken advantage of.
The good news is, that’s all about to change for you…
You see, most people I talk to don’t care about making millions of dollars online if it means they have to work 80 hours a week and manage a staff of 37 people… (the reality for most high-end marketers).
The majority of people I meet just want make enough money so they can quit their job… Travel the world… And never have to worry about paying the bills.
Here’s the Great News:
Learn How to Create Your Ultimate Lifestyle… From The Average Leaders Who Are Already Living It…
If you want to learn how to create a job-killing income online… I mean REALLY learn it… what would you rather do?
A) Watch a few videos and fill out a workbook?
I guarantee you this…
You will leave this event armed with everything you need to create YOUR ultimate luxury lifestyle.
You’ll know all the tools, all the systems and all the skills that we use everyday to experience the type of online success that most marketers only dream of.
Digital Altitude Opportunity Review
Digital Altitude is an e-learning marketing company which aims to help people in starting and scaling a digital business. It’s an educational incubator that provides shortcuts to making and running an online business, and it’s also a direct selling opportunity.
If you had to place DA in a business category, it would be personal development. Like many new digital products these days, it’s aimed at budding entrepreneurs and billed as a game changer for those who want to make it online.
The difference between Digital Altitude and the rest? It’s founded by Michael Force, a former Marine. He’s worked at high-ticket affiliate programs and made a small fortune, and he appears to be very good at what he does, judging from the website and the marketing package he’s put together for DA. It’s flawless, seamless, and a pleasure to discover…I’d say this company has it together in at least that regard.
As for financials, backing, etc…who knows. The website just speaks for itself. You’ll see what I mean below. Think of tasting Godiva chocolate and not caring how much capital they have backing their company…the chocolate tastes so good you just know it’s going to be a hit.
- Aspire. ($37 or $67 per month) Digital Business Sales System. You get business training videos, client for life coaches who are incentivized to help you over the long term, back end products, merchant & payroll services, networking, support, and live chat for your business websites.
- Base. ($397) Digital Business Mastery Course. How to set up business goals, financials, brands, websites. It’s the practical side of things, what they don’t always teach in business school.
- Rise. ($1,497) Digital Marketing Mastery Course. This is the advanced version of “Base”.
- Ascend. ($6,997) Digital Business Profit Workshop. This is a three-day workshop event held in Las Vegas.
- Peak. ($11,997) Business Prosper Retreat. This is a five-day all-inclusive retreat for two. Learn from business leaders and listen to great speakers.
- Apex. ($19,997) Digital Business Legacy Experience. 7-day all-inclusive retreat for two. Now your speakers will be asset management and investing experts, since by the time you reach this level your only worries will be how to to invest all the money you’ve made by climbing Micheal Force’s mountain of success.
- Guru You. Tools for branding and social media: head shots, director videos, help with setting up social media etc.
- Inbound. Content & Blog. A service for getting content for your blogs. Ranges from $15 to $1500 per month. 12 products and services.
- Traffic & Funnel products. Traffic packages to help you build and monetize your email lists. “Funnel services”. 12 products and services.
The Compensation Plan
60 income streams, 19 of which are residual.
- Aspire.You make 40% commission, 1 tier payout at the $37 level and 60% commission on 3 tiers of payout at the $67 level. That’s $17/$41 per month for every person you refer to the program.
- Base. You make 60% commission over three tiers (comes to $240 per sale). If you need help closing the sale, you get 40% commission (making $160).
- Rise. You make 60% commission over three tiers, which comes to $899 per sale. If you choose to have a client for life coach close the sale for you, it’s 40% commission over three tiers, or $600.
- Ascend. You make 60% or 40%, same as above. That comes out to $4250/$1900 per sale.
- Peak. 60%/40% and you make $7,200 or $4,800, across three tiers.
- Apex. 60%/40% and you make $12,000 or $8000, across three tiers.
On all sales, you must have reached the level that you’re selling in order to get the commission. Otherwise it passes up and your sponsor gets the dough. There are bulk pricing options, should you choose to buy/sell products all at once.
See people from all walks of life having success and earning a full-time income online with Digital Altitude.
Since starting promoting Digital Altitude in March 2016, my team’s total sales have grossed $255,401 USD in as little as 8-weeks.
Digital Altitude is perfect fit for the newbie because you are coached by 6-figure mentors who actually close all the sales for you while you are learning to become a successful Internet Marketer and working from your laptop.
So you EARN while you LEARN.
In an industry where your website is direct indication of how well your product works, Digital Altitude wins the game. It’s the Godiva of online business tutoring.
You can have access to me, a 7 -figure earner, by simply taking a 14 day trial – with Digital Altitude by clicking the button bellow!
Contact me via Skype:
Paulo.Barroso36 once you started your $1 trial.
See you on the inside,
8 Minute Interview
Listen to me being interview by Internet Marketing legend Igor Kheifets, and reveal the truth on how to abolish poverty consciousness forever, become a leader in your industry and attract anything you like in your life at super sonic speed. Listen to the explosive interview AVAILABLE on:
Why I believe in Multiple Income Streams?
I’m an entrepreneur and a firm believer in having multiple income streams in my online business.
Me personally, I only promote two non-confliting online businesses:
(Project Breakthrough and Digital Altitude)
And I do it for a strategic reason.
Never will I ever rely on ONE income stream alone.
On the other hand, If I am building a team within an organisation, I don’t like the idea of spreading myself too thin, and lose focus by promoting several other programs.
So I am pretty comfortable with running at least two programs simultaneously, because I have the experience, focus and commitment to do so without jeopardising my commitment to the teams I help succeeding.
So for that reason alone, I’ve just started a new income stream for the month of April 2016 and created over $58k in earnings, simply by working with a company that offers a suite of high quality products and services to entrepreneurs, and pays out high ticket commissions, combined with 19 residual income streams.
Please feel free to download the company’s 85-page PDF that goes over product and comp plan HERE
Digital Altitude offers one of a kind, very generous compensation plan, and pays out the highest commission that I have ever seen in our marketing space.
Check this out : They pay up to 60% over 3 tiers. $37, $67, $127, $270, $900, $4,500, $7,650, $12,600 in commission PER SALE!
With 60 income streams! 19 are residual!
WHY I LOVE DIGITAL ALTITUDE
What I love about this company, is the fact that they have professional business coaches (who have ALL done over 7 figures online) and they do absolutely all the SELLING and EXPLAINING for you.
So you just need to plug people into a $1 trial, which is not hard to do (I can show you how) and let the coaches at DIGITAL ALTITUDE take over.
If you want to lock arms with a 7-figure income earner, and duplicate my success, then contact me here, or simply click on the link bellow for more information: MarketingWithPaulo.com
I will show you in a step-by-step EASY format, how you can duplicate my success, create a full-time income online, and say goodbye to your boss FOREVER, like I did over 3-years ago, and I never looked back.
Start LIVING the life you deserve, with the possibility of earning more in a single month, then MOST people earn for the whole year alone working a job they probably hate doing anyway.
Instead, I invite you to be part of something that you’ll be passionate about (helping others succeed) and earn an awesome income by taking people all the way to the top with you.
To me, this is 1,000 times more rewarding, by living LIFE at your own terms.
See proof bellow of other marketers achieving tremendous results with this company.
Lock arms with me and start here today for $1
You have nothing to lose but everything to gain.
Income Disclaimer: There are no free rides in life. However in Digital Altitude you can truly benefit from the efforts of our entire team… but only if you take this seriously and take action. This post is not to serve as a guarantee of income. Visit our income disclosure here: https://aspir.link/earnings-disclaimer
“Discover How Using This Traffic Source To Send 1,000’s Of Real Humans Beings To Your Website, Can Get You A GUARANTEED 60%+ Optin Rate And Massive Sales…”
I get asked every single day which is my best converting traffic source.
The traffic source that gets me the most laser targeted opt-ins with an avalanche of sales to my products and services.
After many years of spending thousands of dollars on website traffic I have found hands down the BEST WEBSITE TRAFFIC SOURCE in 2016 and beyond.
I would like now to introduce you to the same traffic source I use that generates me THOUSANDS of dollars a month in revenue in my online businesses